How to improve the trampoline park guest experience

Nowadays, trampoline park guests increasingly expect more innovative interactions and a friction-free experience to satisfy their needs at the trampoline park. If their needs aren't met, word spreads quickly. Therefore, it is crucial to delight your customers and provide them with a memorable experience. Long-term customer relationships are more valuable than one-time customers, and retaining long-term guests is more cost-effective than constantly acquiring new ones. In this article, we will explore several ways to improve the guest experience at a trampoline park.

Pay attention to health and safety regulations

Trampoline parks are exciting places for kids and adults alike, but ensuring the safety of your customers is paramount. With the rise in reported injuries, tighter health and safety regulations have been implemented worldwide. As an owner, it's your responsibility to prioritize the safety of your guests.

To combat this trend and reduce the chances of injuries, trampoline park owners should implement stricter health and safety regulations. Important measures include:

Keen supervision of jumpers to ensure they follow safety guidelines.

Oversight by insurance companies to identify potential risks and mitigate them.

Regular inspections conducted both in-house and by third parties to identify and address safety concerns.

Proper setup and design of the trampoline park to minimize risks.

Unwavering adherence to industry technical standards set up by the International Association of Trampoline Parks.

By prioritizing safety and adhering to regulations, you create a secure environment for your guests to enjoy their trampoline park experience.

Increased demand for a variety of activities

The trampoline park industry has evolved significantly. Initially, trampolines dominated most parks, but as the industry developed, the demand for variety increased. Consumers are now seeking entertainment and amusement that will keep them engaged for longer periods.

To meet these evolving customer needs, trampoline park owners should offer a diverse range of activities. Incorporating different attractions and experiences ensures nonstop excitement from the moment a customer arrives until they leave. Consider adding activities such as ninja classes, rock climbing walls, laser tag, basketball frames, and themed events tailored to different customer groups (e.g., date nights, fitness classes, toddlers).

Expanding the concept of the trampoline park from being solely focused on toddlers' birthday parties to an entertainment zone with activities for all ages can attract a broader customer base. Adding elements like obstacle courses, rock climbing walls, and dodgeball tournaments can increase variety and appeal to a wider audience.

Introduce self-service technology

Technology plays a crucial role in enhancing the guest experience at trampoline parks. Self-service technology is becoming increasingly popular among consumers. According to a survey, 66 percent of respondents preferred self-service options like self-serve kiosks over human interactions.

Introducing self-serve kiosks at your trampoline park allows customers to check in conveniently and purchase products and services on-site. Research conducted at trampoline parks shows that sales through self-serve kiosks result in an average spending increase of 10 percent per guest compared to traditional point-of-sale transactions.

By implementing self-service technology, you provide guests with greater convenience and control over their experience while potentially increasing revenue for your trampoline park.

In conclusion

Improving the guest experience at a trampoline park requires attention to health and safety regulations, offering a variety of activities, and embracing self-service technology. By prioritizing safety, providing diverse entertainment options, and incorporating self-service solutions, you can enhance customer satisfaction, promote customer retention, and achieve business growth for your trampoline park.