What's the Market Advantage of Children's Indoor Playground?

Nowadays, all kinds of amusement park equipment are dazzling. Ordinary amusement park equipment can no longer meet the needs of children, and it is difficult to arouse children's interest. It is a trend to integrate new amusement concepts into amusement equipment for future development.

Compared with other recreational activities, people now prefer to go to the amusement park. The amusement park can not only release the mood, but also exercise the body. Compared with watching movies and playing games at home, it is more healthy and interesting. For children, the playground expands the children's social circle, not only entertainment, but also for the future into the society has a great help, so many parents also like to take their children to play in the playground. There will be a market when there is demand, and the amusement park will attract more tourists to play by adding more amusement equipment.

With the continuous improvement of people's living standards, the development of large indoor parent-child amusement park has greater potential market. Large indoor parent-child amusement park plays an important role in improving urban taste and gathering popularity of shopping malls. A successful large indoor amusement park is a successful "cultural brand", and it is also a necessary facility for shopping malls now. Its diversified benefits are obvious.

China is now the world's second largest consumer of children's products after the United States! According to statistics, urban families' investment in children accounts for more than 33% of the total household consumption expenditure. At present, there are about 300 million children aged 0-14 years old. More than 20 million new babies are born every year, with an average annual expenditure of 5,000 yuan per child. The market size is about 1.5 trillion yuan, and it is expected to reach 3 trillion yuan in 2018. The consumption of children's products will grow by more than 30 percent. The huge base, stable growth and update have laid a solid customer foundation for the children market.

And if the playground choose the right place to manage, it will also bring the playground much benefit. For example:

1. Comprehensive shopping mall

Now the comprehensive shopping mall has detailed classification, integrated design of eating, drinking and having fun, and also has the exclusive area for children on the floor, which is also the first choice to attract indoor children's paradise franchisee, which usually attracts a large number of people flow, it is very good to open a children's amusement park here.

2. Supermarkets

For general large shopping malls, its popularity is obvious. It is more stable, especially the weekend, New Year's day and other people flow more, and the coverage of the broader customer base. In such a place to open a children's amusement park, high grade equipment, health services and good, children often see passing by can not move.

3.Senior community or large community nearby

Generally, the population in the community is relatively concentrated, and the population density is relatively large. If a children's amusement park is opened here, the frequency of parents taking care of children will be relatively high, and the business will be easier to do. Of course, before choosing a community, it is best to investigate the number of children in the community and the age distribution, if people of all ages and social classes have better. If the population mobility, you can consider membership CARDS and other marketing means.